the manifesto

why you want to start putting out content – i am not sure. writing has always been there for me. it is the easiest way for me to communicate. that’s not to say i’m a bad communicator, people open up to me, people laugh, people tell me about the struggles they are having, about weird medical problems they have, or brother in laws that threaten to bomb their home and the stress that it puts on them, i think it is just easiest for me to get to know myself while writing. i write for myself and what i know. and i am writing because i want to have an impact in the world. well no, i am writing because it is a compulsion and i want to make this compulsion i have valuable to people. i have to write in order to breathe, i might as well generate good in the world with all this energy and output. i want to generate money and self awareness through writing. i want to generate good influence on people. i want to have exciting records of exciting places.

what you’re going to start doing – write articles about important questions that i have, questions about life and how to live life and what is a good life, questions about how to relate to people, questions about positivity and doing the ultimate thing which is being master of your time. basically a how to manual for life. i approach things with an engineering mindset. i take things apart and figure out how they work. i used to do it with clocks and toys when i was a kid, i did it with being popular in middle school and high school, it took me until graduate school to figure out college, and working life to now figure out and LEARN things that people intuitively grew up manifesting.

where are you going or what are you about or who are you about to become – i’m going to the best version of myself. you could call it my ego ideal, you could call it a way to move forward, you could call it happiness. or joy. i think the biggest winners in life are people that are happy. that are good people. i am writing to add clarity in the world because i just see so much fear out there.

i want to solve problems well – this blog is a way for me to develop my way of thinking.

where do you put out the content – written word (blog, linkedin, guest blog, instagram good strategy write 13 sentances), video (youtube, facebook video), audio (podcasts) – writing because writing is the thing that i do. and it is easiest for me. podcast. it took me weeks to put out a video, and i just have to practice that in order to move on. i could start, and i think this is what will happen, combining not that great videos with excellent writing and pretty good and occassionally damn good photos with excellent writing. i think that amalgamation, that combination, that i can sous vide into really compelling content for people. compelling is something that adds value, something that captures attention, something that makes people want to grow. my cousin told me, when i was in high school and he was older, now i understand why you are so into self improvement. it is like being a robot and you can upgrade your own components, like playing a video game and you can upgrade, upgrade, improve, upgrade different portions of your life. i have had some good times, i’ve had some shitty times, i’ve had some dark times, and glorious moments. this blog and of course all writing has been a way for people to experience in a most unique way the human experience. i guess i could write topics for college kids, posting filipino articles in the filipino college groups, and high school groups, and then post articles in the comments on blogs, i could put content out on instagram and do what i did, which was, click on users. i could put posts under pictures in facebook and then pay to have those shared. but first, the creation of content.

where is the stuff going to show up – distribution (look at the distributers, soundcloud, sketcher, how do i set up my podcast), how do people discover it (go into the DM, use facebook ads and target people trying to reach, grind and email hustle and do you want to distribute my content time or money, money is easy, time is hard, but if you have no money it is your only option) you need to find other places that have eyeballs or ears and get it out there.


i don’t know where i am going to distribute or how to find viewers. how to build an audience. i guess that depends on who my audience really is. probably the 20-30 year old, diverse male, especially ones that are insecure, which i know, from experience, means also people that have a ton of accomplishment and disposable income. people that are into thinking, really. people that are more reasoned. people whose friends accept their recommendation as truth. this isn’t the hustler in your friend group. this is that wise nerd. wisdom nerd. authentic manifesto. and really, it is people who aspire to that, people without manly father figures in their lives, people who are navigating a world that has constantly been difficult for them, people who are forming their opinions of the world. which doesn’t answer my question of, well, where am i going to distribute, where are people going to find out about my content? catholic groups, minority groups, successful students who are now struggling with school, people who are facing problems. people who are interested in and motivated to improve their lives, people who want to laugh, people who look to adventure as a method of self reflection. gear people, office people, weekend warriors. so i could guest blog on like the asana blog, trello blog, but really, commenting on people who comment on gary vaynerchuk videos, on fashion blogs. really i think it would be good to get feedback from real writers, which means establishing real relationships, in person even, with them. maybe offering an audience or an event with some alumni people, setting up stuff for them. interesting to note, though, that watch writer went straight sideways, he had great writing, that he built up by writing for various print and online magazines, those had the benefit of also providing autheority, but then his writing was so good, and he did such cool things too. valuable would be for him to find people that would also be interested, so i could feature content with people on instagram, for instance, join the local groups here as well.


How to avoid burning out?


How do I avoid burning out?

you have to solve it. first, understanding. being burned out is often ascribed to working too hard. that’s incomplete. if you have a good why you can do the what. being burned out has to do with grinding for the wrong reward, in the wrong way, with the wrong attitude. so i was working hard basically because of all the pressure i was feeling from the parents to do everything, and the physical and emotional attacks. don’t do that.

What should I do?

what you need to do is find the things that you do that renew you. something that in the doing, renews. you grind for the right reason, the right goal. so i have spent time figuring out what that is for me. had to figure out eating, sleeping, exercising first. and i’m still not perfect, but i’ve figured it out to a point where i can see other things. when you are ready to solve the problem in front of you, the teacher will present him or herself. so the other thing i learned is how to make friends. another thing i learned is how to seek truth, instead of seeking to win. you lose, if you win an argument and you miss out on knowledge that you need. and now i am seeing that i can have anything i want in the world. if i just want one thing. that’s the question you should ask yourself, i’ve buried it down here. if you could have anything in the world, but it could only be one thing, what would it be? money is a weird answer because it is always money so you can do something. even business people don’t just want money, they want the process of making a deal and getting an edge. well that’s what they want, if they’re in it for the long haul.

What about working for money?

yes, you need to do that. you need to pay rent, you need ot provide for yourself. this line of questioning is not to find a job that will pay you right now, though it probably will, it is so that you know where to go. well, so that you know the wya to go. so that you don’t spend fifteen years, decades, working on a career, and realize that it was the wrong thing. it was not what you wanted. if you have a plan, that’s good. maybe it makes sense, in your plan, to work hard for fifteen years, amass wealth, and retire. i just want there to be some direction to things, a plan. an attitude, a plan, and never stop.

Would it be the worst to be rich and not happy? If i don’t know what i want, should i just try to be rich?

maybe. it’s up to you. whether you are rich or poor, up or down, you have something that when you do it, you feel a particular, even peculiar kind of good. i call that joy. it is not adrenaline only, it is not only winning. it is setting the rules for yourself. there is a saying first you play the game, learn the rules of the game, then you figure out how to win the game, then you set the rules for the game. reflecting on the happiest people i know, it seems like they have carved out a slice of life that they want. they’ve defined it. it meets their needs. that’s setting the rules for yourself, that’s defining a win for yourself. that’s how you see people who are poor and making shitty art and they are so happy. well just because you find something you are happy doing, doesn’t mean you have to be shitty at it. i had set up a false dichotomy of being wealthy and doing what you love, and then there’s a weird group that RANDOMLY does both, or they do both with insane costs. no, if you execute over time, and have a plan, and never stop, then you will win. and you’ll be ENJOYING it while you are doing it. that’s winning. it is sustainable. i’ve been through lots of things that i thought were ‘the thing.’ but ‘the thing’ has been writing, and now adventure writing, is what is making it take shape. because i met someone that has done it. in fact, i think those people are lazy, or not grinding. they’re not hungry. you will continue to do it because it is good, you have to be smart. the fact that you’re reading this post means you’re looking for information, tactics, and want to win. so you will do that, if even more, once you find the thing.

i was once talking to my uncle about my search for becoming a doctor. i wanted to be a doctor, but i kept asking what it was like. well if you are trying to convince yourself to do something, then maybe you don’t really want to do it. you should consider the possibility that you don’t want to do it. i had all the volunteer experience, and in order to avoid stoking the ego, i’ll leave it out, but if i were honest, i would have said being a doctor seems like something everyone wants me to do, everyone says is a good thing, but the doctors say don’t do it if you don’t want, i don’t know what i want, but i want to do something, because i can’t figure out what i want, i know the doctor thing doesn’t excite me. so will i regret everything by being a doctor? i don’t know, i set out for the path of following the deep longings within me. seek truth. i don’t know, maybe i could have found it being a doctor, maybe i’d be like 10 years behind by now, maybe i would be so confused and consumed i’d have forgotten about it until i was forty. i don’t know. maybe i still would have taken until i was thirty to figure it out, and i would have been better off having financial resources to put into things. maybe i would have figured it out really fast, even earlier, and been able to build a life out of it. maybe i would have really burned out and destroyed my marriage relationship. i didn’t want that. it’s hard to know, i know where i am now, i am happy because i know the life i will have. and the life i see makes me happy. that’s really all anyone wants. hope.

What Clive Cussler taught me about writing.

At a neighborhood restaurant in St. Paul, I spotted a bright orange watch at the bar. The guy wearing the watch offered to move down the bar so my party would have enough room to sit. Being a watch enthusiast, I took a the chance to peek at the watch. “Orange monster?” I asked. He looked confused. “Oh, no. It’s a Doxa. My favorite fictional character wore one.” Dirk Pitt was a character invented by Clive Cussler. Both were explorers and adventurers. The books often included historical events, mystery, intrigue, and adventure. A more rough and tumble James Bond, well before this more recent Daniel Craig incarnation. Clive Cussler has interviews online, really interesting reads, and a couple of videos biographies. I’ve picked out a few key insights below, that I gleaned from reading about this interesting adventure author.

1. He researches intensively, both about the time period, mechanics of machines, and even words used at the time.

Cussler’s books often took place with historical events or periods in history. He said that he research was the longest part. I never understood the research portion, or rather, didn’t appreciate that it could bring more pleasure to the reader. Research, I take it, can add the pleasure of gaining knowledge, which is a nice addition to an engaging plot, and charismatic characters. He often brings up in interviews that one of his books was taken in place of a PhD thesis.

2. He collaborated with other authors.
This collaboration is something that I have seen again and again in business, but never, or very rarely in writing. By partnering with colleagues and working with them on novels, well they could produce much more content. That’s a business persons thinking. Sure, he was giving up some content, but it was about managing and getting the story through, instead of just writing for normal content. When the iron is hot, well then, keep it going. That’s what Judd Apatow, Seth Rogan, and his writing partner, Evan Goldberg, did.

When they finally got a a script through, they said, okay, people were asking, “Well what else? Do you have anything else.” Seth and Evan shoved four movies down the pipeline in a two years. When the door is open, go for it. So they were constantly producing material, but then finally, they were able to distribute it. I think either way, both Cussler/partners and Rogan/Goldberg capitalized on initial success by giving the public more and quality. I should let Clive Cussler know that is a really good lesson for me to learn.

3. Hustle.
He got himself an agent through his own contacts. He called an agent and said that he normally dealt with movie and TV scripts, but found some novels that seemed good, and well, now he found some and was sending them over. He didn’t exactly say they were his own. Hustle though is not being disingenuous. He put in the work to produce great content.

4. Collecting is a habit that belies certain traits.
He says that one thing writing and collecting have run common is perseverance. Writing you have to persevere to the end of the story; collecting you may take a long time to find something. For his example, it could take each lot of time to restore a car. There are certain character traits that come out amongst successful people. I do not know what this information means, yet, but collecting to me is a weird trait. I wonder what other traits move with the desire to collect.

5. He wrote to entertain himself.
Necessity. Given the statement above, other authors have communicated this sentiment [the clymb] this author talking about how he has seen people not continue the work.

6. What he may not have seen.
In his day, the game of getting published was different. The gatekeepers were the companies. And you needed an agent to advocate for you to the companies. Companies were pretty much the only game in town for distribution, accepting payment, marketing. Everything. The agent spent three years before he was able to get Clive Cussler published. Today, there are still those companies, but the real metric is if you can get eyes on something. Give away the best stuff because the people are the metric. If you can get eyes on something. The guy that wrote that ‘hope they serve beer in Hell’ book, he put his stuff online. He couldn’t get published, but in any case, what launched his career was getting eyes on it online.  The guy that wrote the Martian, well he put his stuff on line. As a blog. One chapter at a time. He did have an audience from a web comic he had written, but still. He built it. One thing that I like to examine, is the cemetery …that is the people that did the same things, but did not get the fantastic results. I mean just like there are SOME photographers who put photos on flickr, and are contacted about huge contracts, there are thousands of photographers that don’t. For the people that put stuff out and nothing happens with it…I realize that it isn’t just luck.There is hustle involved with that too.

Like Chase Jarvis talks about, there is the other half.

Like Gary Vaynerchuck talks about there is the two hours producing the movie and 16 hours promoting the content.

When I was in college, I would visit every writer I could that came to campus. Whether I knew her or him. One of the writers was talking about how she found out that her books were really popular in prisons. They were inspiring to inmates. That prompted me to ask the question, “As a writer, how do you find your audience? Hhow do you start thinking about your audience? Do you take your audience into account when writing?” She said she didn’t think about the audience. And that answer was unsatisfying to me. It displeased me. It left me feeling like this person who I thought had all the answers, couldn’t help me. Now I realize that part of art is creation. And artists, traditionally, are so focused on creation, what goes into inspiration, and the act of creating, that they do it for themselves. And that is beautiful. And that is likely a very self-satisfying endeavor. If somewhat narrow-minded, self-centered, and admittedly, what might be necessary for production of art.

7. But the game has changed.

With distribution and production and marketing available to the artist, combined with the fact that lots of old media and traditional power structures are not nimble or in place to work the new game, well there is a crack in the wall. Eventually, authors will figure it out and come pouring through. Some already are. So I am getting started, albeit behind the first innovators, but early enough that I can reap rewards. Carve my niche. Dig my supply trough. And do it doing something that is engaging, and fun, and in the doing, renews.

For me, the intrigue of wrist watches is something about what makes a person choose a certain watch. You learn interesting facts, and you get a sense of the person. I hope that guy gets a good adventure or two in with that watch by his side.